Welcome to the great paradox of being a woman: possessing the remarkable ability to create life, yet somehow penalised for the monthly proof that we’re not currently exercising this option. Yes, we’re talking about periods—the unavoidable subscription service that approximately half the population didn’t sign up for but gets anyway.
The Gendered Cost of Menstruating
Let’s talk about the ‘Pink Tax,’ where products marketed towards women often cost more. Add the ‘Period Tax,’ and it’s like paying a subscription fee for a service that involves cramps, mood swings, and an unyielding craving for chocolate at 2 AM. The cost of sanitary products, coupled with societal taboos, leaves women and girls worldwide facing a monthly disadvantage.


Period Poverty: More Than Just Pennies
Period poverty isn’t just about not affording tampons or pads; it’s about missing out on school, work, and life because of a natural bodily function. It’s 2024, and yet, menstruation can dictate a girl’s education prospects—a price tag on potential that no one should have to pay.
Sanitation as a Human Right
Clean water, sanitation, and hygiene are recognised human rights, except, it seems, when it comes to managing menstruation. In the storybook of human rights, periods are the plot twist no one wants to deal with. And while we’re making strides in acknowledging the issue, we’re still chapters away from solving it.

Eve: The Knight in Sustainable Armour
Enter Eve, the eco-conscious, period-positive subscription service that’s championing the cause for menstrual equity. By providing access to high-quality, sustainable menstrual products, Eve isn’t just delivering pads and tampons; it’s delivering dignity, one box at a time. Because believe it or not, having a choice in how we manage our periods can be downright revolutionary.
So, here’s to changing the narrative, one period at a time. It’s about bleeding on our terms, in our choice of eco-friendly armour. With Eve, it’s not just about surviving your period; it’s about thriving, all month long.